2B - THE PRIDE IS ALL YOURS! (Integrated Campaign)

THE PRIDE IS ALL YOURS!

"Absher Bi Izzak"

(YES YOU CAN Campaign)

Client: Bank Al Jazira

Products: Personal Loans, Mortgage, Real-estate Financing.

Campaign: Absher in Arabic means: You Got It!

Challenge: Client needed a Corporate branding campaign that conveys a message represents to customers trust and credibility, works out for many products and mediums, to be created, presented, finalized, and published on all mediums within a challenging time-frame of 10 days only.

Work: Creative supervision, conceptualizing, senior art direction, print-board hand-drawing, Copy-writing, photo-shoot, animation, and radio directing

Materials:

• 4 Radio commercials, Press ads 8 Artworks, Digital/web, web banners, Social Media posts, Posters, ATM Screen, Mupi light box

Results: Campaign was very engaging to audience, the campaign increased the brand awareness about Aljazira Bank's modern financial solutions, their feedback was awesome on social media, client is still using same campaign since 2012, marketing objective was achieved and almost doubled number of account holders for personal loans and mortgage within less than 6 months.

Agency: Havas Worldwide Arabia

Other Credits: Art Directors, Graphic Design & Final: Firas Bachi, Ali Ghazi, Faisal Shamim, Faisal Saeed, Anwar Khan

Copywriting/ Radio Script: Firas Bachi

Account Handler: Basim Asaad

Photoshoot, 3D Render, Talents, Props: Leap Studios

Radio Recording Studio: Moon Production

Year: 2012-2015